What’s New with Social Media in the Past Few Months
We all know that keeping up with social media is a job, and the constant updates that may slip by unnoticed may very well be something that could really help your small business.
Whether it’s a new way to publish content, publicize your wares, or network with your audience, social platforms change constantly, and many times for the better.
To make this easier, we’ve found some of the more interesting and possibly beneficial social media updates that have been introduced recently, and present 5 of them here.
5 New Social Media Updates that Can Benefit Your Small Business
Facebook Instant Articles – Facebook is debuting a new feature called Instant Articles, which is designed to allow information publishers to more effectively get their message out on mobile devices. Highly interactive and user friendly, this promises to help publishers with monetizing and spreading their content.
Twitter Loading up Characters in DMs – Starting in July 2015, Twitter has lifted the 140 character restriction on direct messages. (Not Tweets!) in an effort to allow better interaction and engagement on the platform. Your mind should be spinning at the possibilities this might afford!
More Social Results in Google Search – At least for mobile (desktop later) Google has begun displaying Tweets as social results in a web search. Simply search for your interest on the Google App and see what’s being talked about in real time on Twitter concerning your search subject.
Twitter’s Killer New Search Page – Even more from Twitter, a new, full-featured search results page which boasts a far cleaner and useful interface. You can also filter your searches quite nicely, to further refine your search queries.
Better LinkedIn Reporting form Simply Measured – If you’ve been using the social analytics company Simply Measured you might have noticed a new report for LinkedIn publishers that offers a much deeper dive into their analytics. There is a boatload of metrics to analyze, and also an updated cross channel social performance report feature that covers 8 of the most popular social networks, including LinkedIn.
Social media is in a constant state of change! Keeping up with some of the changes will help keep your social efforts fruitful.