Tips to Help Your Small Business Stand Out on Pinterest
If you’ve begun to market your small business on Pinterest, then you’re almost certainly aware of the enormous opportunity that 70 million eager to buy offers. While Pinterest has literally exploded in size over the last several years, it is still a bit of a Wild West Show, and more and more methods are showing up detailing just how to reach these people.
Pinterest has a largely female audience, roughly 70-75%, and the best thing about this is that they are not afraid to buy! If your product or service lends itself to a visual rendering, then by all means you need to be creating boards!
To help you get going promoting your small business on Pinterest, we’ve gathered 5 useful tips you can use.
5 Tips for Marketing your Small Biz on Pinterest
Use Pinterest Group Boards – Finding relevant groups is a great way to engage with more followers interested in your market. Use the free tool PinGroupie to find these, and once you’ve joined, provide value and substance to the group.
Set up a Blog Board – One very easy to do technique for promoting your blog is to create a blog board. This will automatically let your followers know about anything new on your blog. A little optimization of your titles and description will go a long way to helping you get found in the search engines.
Check Out Who is Pinning Your Competitor’s Pins – It would stand to reasons that those who are pinning your competition are going to also be interested in what you have to offer. Be sure and follow them, and see how many follow you back.
Optimize Your Descriptions – Since you have only about 75-100 characters that show up in the grid description, it’s a good idea to craft a description that employs your primary keywords, and pertinent information. This is not, however, a place to sell!
Use Text on Your Images – Take a moment and overlay text onto your images with Photoshop or the image editor of your choice. Studies are showing that these convert far better than straight images. You may be amazed at how much more engagement you’ll receive.